TPLTHE PHONE LANEWHERE TRUST MEETS CLASS!
The Phone Lane · Franchise Opportunity

Build a smarter
device business.

A pre-owned technology retail business backed by dependable sourcing, quality-led devices, competitive pricing and a dedicated support system—built to help franchise partners operate with confidence.

Explore franchise models ↗Discover the TPL system
LAUNCHED 2022 · WHERE TRUST MEETS CLASS!
Premium smartphone product photography
16Operational franchises
6States of presence
2022Brand launched
16Operational franchises*
7More in pipeline*
6 StatesGrowing presence*
Our purpose

Better use for the technology we already have.

Every year, devices are replaced while many still have useful life left. We believe quality-checked pre-owned technology deserves a second chance. By inspecting, preparing and bringing devices back to market, The Phone Lane supports reuse and helps reduce avoidable electronic waste.

Our focus is simple: make dependable pre-owned devices more accessible, while building a trusted retail experience for customers and franchise partners.

Team collaborating on a growing technology business
Our journey

Started in 2022.
Built around trust.

The Phone Lane began with a clear belief: customers should be able to buy pre-owned devices without feeling they are taking an unnecessary risk. We set out to combine carefully checked devices, fair pricing and dependable after-sales support in one organised retail experience.

As the network grows, our focus remains on strengthening the operating system behind every store—sourcing, quality, stock movement, technical support and customer experience.

2022Year of launch
16Operational franchises*
7Pipeline opportunities*
More than a franchise name

A business system behind every store.

The goal is to reduce day-to-day friction for the franchise partner. TPL's backend is designed to support the key moving parts that keep a pre-owned device business running.

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01 / SOURCING

Dependable stock access

Access to a sourcing network designed to help maintain a steady flow of saleable devices at competitive procurement rates.

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02 / QUALITY

Quality-led inventory

Devices are checked before they reach the counter, with a focus on condition, functionality and a more confident customer purchase.

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03 / REPLENISHMENT

Stock that keeps moving

Backend coordination and replenishment support help franchise stores manage availability and reduce the risk of empty shelves.

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04 / PRICING

Competitive buying rates

Centralised sourcing relationships are intended to give franchise partners access to attractive device rates and room to compete.

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05 / TECHNICAL BACKUP

Powered by Techlane

Our technical arm supports diagnostics, repairs, technical guidance and repair-related services for the wider TPL ecosystem.

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06 / BACKEND SUPPORT

Guidance beyond launch

Training, operating guidance, marketing coordination and ongoing franchise support help partners focus on customers and local execution.

The TPL advantage

Strong value for customers.
A sharper offer in your market.

TPL's proposition combines competitive device pricing with warranty-backed customer confidence—rather than competing on price alone.

Typical organised resale platforms

Customers compare device condition, price, warranty and availability across well-known resale platforms.

  • Compare the same model and storage
  • Check condition and grade carefully
  • Review warranty and return terms
  • Compare final payable price
TPL stated pricing advantage
15–25% lower*

Competitive device pricing

TPL aims to offer comparable pre-owned devices at prices typically 15–25% lower than platforms such as Cashify and ReFit, depending on model, storage, condition and availability.

  • Competitive sourcing
  • Quality checks before sale
  • 6–12 months warranty, as applicable
  • In-store assistance and support

*Pricing comparison is a brand-stated indicative claim, not a live price guarantee. Actual comparisons should be made model-by-model using the same storage, condition/grade, warranty, inclusions and date. Prices and warranty vary by device and applicable policy.

Technician carefully working with electronic equipment
6–12 MonthsWarranty, as applicable
Confidence at the counter

Devices customers can buy with greater confidence.

Our proposition is built around checked devices, clear condition communication and warranty support. The objective is to make pre-owned feel like a considered purchase—not a gamble.

Quality checksInspection-led device selection
6–12 monthsWarranty, depending on device and policy
TechlaneTechnical and repair support
Customer trustService-led retail experience

TPL's stated brand positioning includes five-star ratings on Google and Meta. Current platform ratings and review counts should be displayed here once verified and linked to the live profiles.

A distinctive stock policy

Zero Dead Stock.
Keep inventory moving.

When an eligible device remains unsold at one franchise location, TPL can facilitate relocation to another franchise partner. Under the stated policy, the original franchisee receives 50% of the realised profit from the subsequent sale.

This is designed to reduce location-specific stock stagnation and help inventory find a suitable buyer across the network.

Important: Eligibility, transfer valuation, cost allocation, timelines and realised-profit calculation are governed by the written stock-rotation policy and franchise agreement. This is not a guarantee that every device will sell or that a loss cannot occur.

1
Device remains unsoldFranchise partner flags eligible inventory for review under the stock-rotation policy.
2
Network relocationTPL coordinates a suitable receiving franchise location, subject to availability and approval.
3
Sale through the networkThe receiving location sells the device to a customer under the applicable process.
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50% of realised profitThe original franchisee receives 50% of realised profit as defined by the applicable policy.
Choose your entry point

Three store formats.
One operating ecosystem.

Choose a format based on your city, location, available space and investment capacity. The final scope and commercial quote are confirmed after a discussion and site assessment.

01 / Compact format

Express Counter

A focused entry format for smaller spaces, high-footfall markets and cities where a compact retail footprint makes sense.

  • Pre-owned device sales
  • Compact branded setup
  • Access to TPL sourcing and support
  • Gadget/accessory shelf opportunity
Request investment details ↗
02 / Core format

Premium Store

A fuller retail experience bringing device sales, accessories and repair services together under one roof.

  • Premium branded interiors
  • Pre-owned device retail
  • Techlane repair-lab integration
  • Multiple revenue streams
Request investment details ↗
03 / Large format

Flagship Store

A larger-format experience for suitable markets, premium locations and partners looking to build a stronger city presence.

  • Expanded retail experience
  • Wider device and accessory range
  • Premium repair-lab setup
  • City-level brand visibility
Request investment details ↗
Flexible partnership opportunities

Choose how you want to
participate in the business.

Whether you want to build and operate your own store or participate as an investor, The Phone Lane can explore a suitable partnership structure based on your goals, market and agreed responsibilities.

FOFO · Franchise Owned, Franchise Operated

Own and operate your TPL business.

The franchise partner invests in and operates the outlet, while TPL provides the brand framework, operating systems and agreed franchise support.

  • Partner owns the franchise business
  • Partner manages local operations and team
  • TPL supports sourcing, training and backend systems
  • Business performance depends on execution and market conditions
FOCO · Franchise Owned, Company Operated

Invest in a professionally operated outlet.

A potential route for investors who want to participate in a TPL outlet without managing its daily operations themselves. The investor and TPL agree the ownership, operating, reporting and commercial structure before onboarding.

  • Investor participates through an agreed investment structure
  • Day-to-day operations are managed by the company/operator
  • Defined reporting and performance review process
  • Commercial returns depend on the final agreement and actual business performance
INVESTOR PARTICIPATION

Interested in passive income?

We welcome investors who want to explore a more passive participation model. Share your investment interest and preferred city; our team can discuss whether a FOCO or another mutually agreed structure is suitable.

ACTIVE FRANCHISE PARTNER

Want to run your own store?

For entrepreneurs who want to lead local operations, FOFO offers a route to own and operate a TPL franchise with support from the wider network.

CLEAR AGREEMENTS

Structure before commitment.

Investment amount, operating responsibilities, revenue or profit-sharing, timelines and exit terms are documented and agreed before onboarding. Returns are not guaranteed.

Growing across India

A growing network.
A wider opportunity.

Since launching in 2022, The Phone Lane has expanded through franchise partners and continues to explore new markets.

MaharashtraGujaratMadhya PradeshKarnatakaGoaAssam
2022The Phone Lane launched.
Today16 operational franchises across 6 states, as stated by the brand.
Next7 additional franchise opportunities in the pipeline.
16Operational franchises*
07In pipeline*
06States of presence*
2022Year established

*Network figures and state presence are based on information supplied by TPL and should be refreshed before each campaign or investor presentation.

Partner support system

We support the business
beyond the store setup.

The partner's role is to lead local execution and customer relationships. TPL's support framework is designed to assist with the systems behind the store.

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Store setup & branding

Guidance on store planning, branding, layout and launch readiness.

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Staff training

Product knowledge, customer handling, sales process and operating guidance.

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Marketing support

Brand-led creative direction, campaign coordination and local promotion guidance.

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Stock replenishment

Backend coordination to support inventory availability and stock movement.

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Techlane assistance

Repair guidance, technical support and access to the repair ecosystem.

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Store operations

Billing, sales processes, reporting and day-to-day operating guidance.

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Warranty coordination

Support with applicable warranty claims and customer issue escalation.

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Ongoing partner support

A support channel for questions, operational challenges and business reviews.

Your city could be next

Let's explore a TPL franchise in your market.

Share a few details. Our team can discuss the suitable store format, investment structure, location requirements and next steps with you.

Franchise availability is subject to territory review, partner assessment and final agreement.

Your enquiry will be used by The Phone Lane franchise team to contact you about relevant partnership opportunities.